Jul 2, 2026
Artificial intelligence is rapidly transforming the financial industry—but could it eventually become your options broker?
In this exclusive interview from the Options Industry Conference 2026, Mark Longo sits down with Jim Swartwout, CEO of Prosperum Fintech Holdings, to discuss how AI is being integrated into brokerage services, options trading, customer support, education, and portfolio management.
Jim brings decades of experience from some of the biggest names in the brokerage industry, including Schwab, Fidelity, E*TRADE, TradeMonster, Scottrade, Ally, and Robinhood. He shares how Prosperum is developing AI-powered tools that can assist traders with options strategies, account monitoring, education, and eventually even trade execution.
They also discuss:
- The future of AI-powered brokerage services
- Building "Alex," Prosperum's AI trading assistant
- Can AI help traders manage complex options strategies?
- The role of education in successful options trading
- 24-hour options trading and market access
- 0DTE options and evolving market structure
- Prediction markets and their growing popularity
- Crypto, tokenization, and the future of financial markets
- What traders should expect from Prosperum in the months ahead